{"title":"Dresses","description":null,"products":[{"product_id":"beatrice0002","title":"Beatrice | Elegant Midi Day Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. Beatrice drapes effortlessly, flatters your shape and feels as good as it looks — the kind of piece you'll find yourself reaching for whenever you want to feel put together without trying.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0960\/1469\/6781\/files\/33cf28570609ad69a6fedce55dc6bc24.jpg?v=1779299252\" alt=\"Beatrice\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eEffortless Elegance\u003c\/strong\u003e\u003cbr\u003eDesigned to flatter every shape and move beautifully from day into evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComfort That Lasts\u003c\/strong\u003e\u003cbr\u003eRelaxed enough for everyday wear, polished enough for the occasions that matter.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy To Style\u003c\/strong\u003e\u003cbr\u003eDress it up with heels or keep it relaxed with flats — it works either way.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0960\/1469\/6781\/files\/9519f17d0c5cee8b1b1a0388650acdb1.jpg?v=1779299252\" alt=\"Beatrice\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Beatrice to your wardrobe today and enjoy the kind of easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"White \/ UK 6-8","offer_id":53728391594327,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ UK 8-10","offer_id":53728391627095,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ UK 10-12","offer_id":53728391659863,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ UK 12-14","offer_id":53728391692631,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ UK 14-16","offer_id":53728391725399,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ UK 16-18","offer_id":53728391758167,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false},{"title":"White \/ UK 18-20","offer_id":53728391790935,"sku":null,"price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260607_180155_26d2fac8-8875-4281-9cc4-d257d8330905.png?v=1780858043"},{"product_id":"penelope0003","title":"Penelope | Flowing Shirt Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. 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Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53728392053079,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":53728392085847,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":53728392118615,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":53728392151383,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"2XL","offer_id":53728392184151,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260607_180204_8d9f31d2-a368-4ebe-860e-8b32ce6495a0.png?v=1780858052"},{"product_id":"ottilie0008","title":"Ottilie | Flattering Polka Dot Midi","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. 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Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Pink \/ UK 8\/10","offer_id":53728397361495,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 10\/12","offer_id":53728397394263,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 12\/14","offer_id":53728397427031,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 14\/16","offer_id":53728397459799,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 16\/18","offer_id":53728397492567,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 18\/20","offer_id":53728397525335,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 20\/22","offer_id":53728397558103,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ UK 22\/24","offer_id":53728397590871,"sku":null,"price":41.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260607_181007_b3177073-7954-47db-b502-612a54520f0a.png?v=1780858090"},{"product_id":"cecily0011","title":"Cecily | Boho Ruched Midi Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. Cecily drapes effortlessly, flatters your shape and feels as good as it looks — the kind of piece you'll find yourself reaching for whenever you want to feel put together without trying.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/4125\/7858\/files\/aa88b8e1fccb708b60f4d538a192f917.jpg?v=1775941762\" alt=\"Cecily\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eEffortless Elegance\u003c\/strong\u003e\u003cbr\u003eDesigned to flatter every shape and move beautifully from day into evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComfort That Lasts\u003c\/strong\u003e\u003cbr\u003eRelaxed enough for everyday wear, polished enough for the occasions that matter.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy To Style\u003c\/strong\u003e\u003cbr\u003eDress it up with heels or keep it relaxed with flats — it works either way.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/4125\/7858\/files\/312.jpg?v=1775941762\" alt=\"Cecily\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Cecily to your wardrobe today and enjoy the kind of easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Dusty Red \/ XS","offer_id":53728397754711,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"Dusty Red \/ S","offer_id":53728397787479,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"Dusty Red \/ M","offer_id":53728397820247,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"Dusty Red \/ L","offer_id":53728397853015,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"Dusty Red \/ XL","offer_id":53728397885783,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false},{"title":"Dusty Red \/ 2XL","offer_id":53728397918551,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260607_181105_335b1c63-500c-4c7c-9c51-d67d30f40fb2.png?v=1780858118"},{"product_id":"eloise0013","title":"Eloise | Puff Sleeve Maxi Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. 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Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Pink \/ XS","offer_id":53728398016855,"sku":null,"price":45.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ S","offer_id":53728398049623,"sku":null,"price":45.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ M","offer_id":53728398082391,"sku":null,"price":45.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ L","offer_id":53728398115159,"sku":null,"price":45.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ XL","offer_id":53728398147927,"sku":null,"price":45.99,"currency_code":"GBP","in_stock":false},{"title":"Pink \/ 2XL","offer_id":53728398180695,"sku":null,"price":45.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260607_181147_f24a398c-519a-47fc-a080-b2d7d54fdd8d.png?v=1780858137"},{"product_id":"margot0014","title":"Margot | Casual Long Day Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. 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