{"title":"Dresses","description":"\u003cp\u003eDresses you can put on and forget about — flattering, easy, and right the moment they're on. From breezy midis to quietly elegant evening pieces that carry you from a bright morning through to candlelight.\u003c\/p\u003e\u003cp\u003eMidi dresses for the office and for lunch, maxi dresses for weddings and warm evenings, and shirt dresses that work as hard on a Tuesday as on a Saturday. Most are cut to skim rather than cling, in linen, chiffon and soft jersey that move with you and photograph well. Look for a defined waist if you want shape, or a relaxed column if you would rather not think about it. Free tracked UK delivery and 30-day returns on every dress.\u003c\/p\u003e","products":[{"product_id":"beatrice-elegant-midi-day-dress","title":"Beatrice | Elegant Midi Day Dress","description":"\u003ch3\u003eOrdinary Tuesday, Reconsidered\u003c\/h3\u003e\n\u003cp\u003eBeatrice was cut for the woman who refuses to save her good clothes for good days. A fluid midi that skims rather than clings, it turns a lunch that quietly runs long into dinner without a single wardrobe change — composed in the mirror, unbothered by the clock.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-beatrice-detail-1.jpg?v=1781115926\" alt=\"Beatrice midi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCut to flatter, not cling\u003c\/strong\u003e\u003cbr\u003eFalls just below the calf on most heights, skimming your shape with room to move rather than pressing against it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne dress, no debate\u003c\/strong\u003e\u003cbr\u003eSharp enough to hold its own at the office, easy enough for the coffee run that turns into three hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn outfit that adapts on the fly\u003c\/strong\u003e\u003cbr\u003eHeels and fine gold once the sun drops; flats and a tote before it does.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-beatrice-detail-2.jpg?v=1781115926\" alt=\"Beatrice midi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eNo second-guessing in the mirror, no plan B in the wardrobe — Beatrice simply settles the matter. \u003cstrong\u003eFree UK delivery and easy 30-day returns\u003c\/strong\u003e, so the only real decision left is your size.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBetween sizes? Size up — this cut is made to skim, not squeeze.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XXS","offer_id":53728391594327,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XS","offer_id":53728391627095,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728391659863,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728391692631,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728391725399,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728391758167,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728391790935,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203020_708ca609-9f07-4f62-9fb2-ffd7d4baa323.png?v=1784752274"},{"product_id":"penelope-flowing-shirt-dress","title":"Penelope | Flowing Shirt Dress","description":"\u003ch3\u003eBorrowed From a Better Morning\u003c\/h3\u003e\n\u003cp\u003ePenelope has the collar of a shirt and none of the fuss. A flowing shirt dress meant for the woman who wants structure up top and freedom everywhere else — sharp at the shoulder, loose through the body, buttoned exactly as far as the day requires.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-penelope-detail-1.png?v=1781115927\" alt=\"Penelope shirt dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTailored collar, relaxed everything else\u003c\/strong\u003e\u003cbr\u003eA proper shirt-dress silhouette that skims the body loosely below the placket — polished without trying too hard.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelt it or let it fall\u003c\/strong\u003e\u003cbr\u003eCinch the waist for definition on smarter days, or wear it open for something looser and more sun-lazy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry lane or city pavement\u003c\/strong\u003e\u003cbr\u003eReads as effortless whether it's under a straw hat or a blazer.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-penelope-detail-2.jpg?v=1781115926\" alt=\"Penelope shirt dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eThe dress that looks like you planned your whole week around it, even when you threw it on in thirty seconds. \u003cstrong\u003eFree UK delivery and easy 30-day returns.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdd a slim belt for a defined waist, or leave it loose for warmer days.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53728392053079,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728392085847,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728392118615,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728392151383,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728392184151,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203021_1a1ed206-bf0e-46f6-a7d1-9a4f5d9924e9.png?v=1784752277"},{"product_id":"ottilie-flattering-polka-dot-midi","title":"Ottilie | Flattering Polka Dot Midi","description":"\u003ch3\u003ePolka Dots, Poker Face\u003c\/h3\u003e\n\u003cp\u003eOttilie plays it cool until you look twice. A polka dot midi with a silhouette that flatters before the print even gets a word in, it's built for the woman who likes a little pattern but no fuss — a dress that reads playful across a room and precise up close.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-ottilie-detail-1.jpg?v=1781115926\" alt=\"Ottilie polka dot midi — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA print that flatters, not overwhelms\u003c\/strong\u003e\u003cbr\u003eScaled dots sit on a midi shape designed to skim the waist and hip rather than swamp them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy to dress up or down\u003c\/strong\u003e\u003cbr\u003eTrainers and a denim jacket by day; heeled sandals and nothing else needed by night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA silhouette that does the work\u003c\/strong\u003e\u003cbr\u003eCut to flatter through the middle, so you're not tugging or adjusting all evening.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-ottilie-detail-2.jpg?v=1781115926\" alt=\"Ottilie polka dot midi — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eWear it once and it becomes the dress people ask about. \u003cstrong\u003eFree UK delivery and easy 30-day returns\u003c\/strong\u003e make first tries low-stakes.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eKeep accessories minimal — the print is already doing plenty of talking.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XXS","offer_id":53728397361495,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XS","offer_id":53728397394263,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728397427031,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728397459799,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728397492567,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728397525335,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728397558103,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53728397590871,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203028_9e5b936b-3768-46c6-aae1-da1562ce98bb.png?v=1784752281"},{"product_id":"cecily-boho-ruched-midi-dress","title":"Cecily | Boho Ruched Midi Dress","description":"\u003ch3\u003eDressed Like the Holiday Isn't Ending\u003c\/h3\u003e\n\u003cp\u003eCecily belongs somewhere with warm stone underfoot and a glass of something cold within reach. A boho ruched midi with gathered detailing that skims rather than clings, it moves easily from a beach lunch to the terrace after dark — barefoot or in sandals, it doesn't much mind.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-cecily-detail-1.jpg?v=1781115926\" alt=\"Cecily ruched midi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRuching that flatters on purpose\u003c\/strong\u003e\u003cbr\u003eGathered detailing sits at the waist and body, skimming your shape rather than fighting it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for warm-weather ease\u003c\/strong\u003e\u003cbr\u003eLight and easy to move in — the dress for a day that starts at the beach and ends somewhere with candles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarely-there styling\u003c\/strong\u003e\u003cbr\u003eLooks finished with just sandals and sun-kissed skin — no extra layers required.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-cecily-detail-2.jpg?v=1781115926\" alt=\"Cecily ruched midi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eThe dress that makes you feel like you're still on holiday, wherever you actually are. \u003cstrong\u003eFree UK delivery and easy 30-day returns.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePack it first — it barely creases and works for at least three separate occasions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":53728397754711,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728397787479,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728397820247,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728397853015,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728397885783,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728397918551,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203153_051c5c4d-6417-42f1-b767-8f714eddaaf4.png?v=1784752380"},{"product_id":"eloise-puff-sleeve-maxi-dress","title":"Eloise | Puff Sleeve Maxi Dress","description":"\u003ch3\u003eThe Sleeves Do the Talking\u003c\/h3\u003e\n\u003cp\u003eEloise arrives with a little theatre and no apology for it. A puff sleeve maxi built for the woman who wants one unmistakable detail and nothing else competing for attention — full through the shoulder, long and fluid through the rest, made for the evenings that deserve a proper entrance.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-eloise-detail-1.jpg?v=1781115926\" alt=\"Eloise puff sleeve maxi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVolume exactly where it counts\u003c\/strong\u003e\u003cbr\u003eFull puff sleeves add drama at the shoulder while the rest of the dress stays fluid and long.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFloor-skimming length\u003c\/strong\u003e\u003cbr\u003eA proper maxi cut, elegant whether you're standing still or moving through a room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne detail, endless outfits\u003c\/strong\u003e\u003cbr\u003eLet the sleeves be the whole story — minimal jewellery, simple shoes, done.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-eloise-detail-2.jpg?v=1781115926\" alt=\"Eloise puff sleeve maxi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eNot a dress for blending in, and it never claimed to be. \u003cstrong\u003eFree UK delivery and easy 30-day returns\u003c\/strong\u003e if the drama isn't quite yours after all.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLet the sleeves lead — skip statement earrings and keep the rest of the look quiet.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":53728398016855,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728398049623,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728398082391,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728398115159,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728398147927,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728398180695,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203156_d1ef0c3a-d537-4e1f-8aa2-f8dff24add62.png?v=1784752382"},{"product_id":"margot-casual-long-day-dress","title":"Margot | Casual Long Day Dress","description":"\u003ch3\u003eNothing to Prove, Everything to Wear\u003c\/h3\u003e\n\u003cp\u003eMargot isn't dressed up and isn't trying to be. A casual long day dress made for the mornings that involve a market run, a dog, and no real plan — easy, unfussy, long enough to forget you're wearing anything considered at all.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-margot-detail-1.png?v=1781115927\" alt=\"Margot long day dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAn easy, unstructured fit\u003c\/strong\u003e\u003cbr\u003eLoose through the body with a long, relaxed hem — nothing fitted, nothing fussy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eActually comfortable, still looks put together\u003c\/strong\u003e\u003cbr\u003eThe rare dress that reads as effort while asking none of you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne and the same, every day\u003c\/strong\u003e\u003cbr\u003eSchool run, market, country lane — it doesn't ask what the plan is.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-margot-detail-2.png?v=1781115927\" alt=\"Margot long day dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eThe dress you'll wear on the days you didn't plan to get dressed at all. \u003cstrong\u003eFree UK delivery and easy 30-day returns.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdd trainers for the school run, flat sandals for everywhere else.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XXS","offer_id":53728398213463,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XS","offer_id":53728398246231,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728398278999,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728398311767,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728398344535,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728398377303,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203157_4fcdfdc5-2542-4506-9e78-4fbc4fffcf10.png?v=1784752384"},{"product_id":"rosamund-draped-flowing-midi-dress","title":"Rosamund | Draped Flowing Midi Dress","description":"\u003ch3\u003eDraped Like It Knows Something You Don't\u003c\/h3\u003e\n\u003cp\u003eRosamund moves before you do. 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