{"title":"Knitwear","description":"\u003cp\u003eSoft jumpers, cosy cardigans and knitted layers made for cooler days — knitwear that feels as good as it looks.\u003c\/p\u003e","products":[{"product_id":"clara0038","title":"Clara | Elegant Jumper Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. Clara drapes effortlessly, flatters your shape and feels as good as it looks — the kind of piece you'll find yourself reaching for whenever you want to feel put together without trying.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/ffa52ee260ddba3f3ce7f589e1572d0f.webp?v=1781135987\" alt=\"Clara | Elegant Jumper Dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eEffortless Elegance\u003c\/strong\u003e\u003cbr\u003eDesigned to flatter every shape and move beautifully from day into evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComfort That Lasts\u003c\/strong\u003e\u003cbr\u003eRelaxed enough for everyday wear, polished enough for the occasions that matter.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy To Style\u003c\/strong\u003e\u003cbr\u003eDress it up with heels or keep it relaxed with flats — it works either way.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/0a7587204c616450528bea9f3961d1a0.webp?v=1781135986\" alt=\"Clara | Elegant Jumper Dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Clara to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759370821975,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759370854743,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759370887511,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759370920279,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759370953047,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/jud.png?v=1781135987"},{"product_id":"clarissa0039","title":"Clarissa | Soft Knit Maxi Dress","description":"\u003ch3\u003eElegance That Feels Effortless\u003c\/h3\u003e\u003cp\u003eThere's a quiet confidence in a dress that simply fits right. Clarissa drapes effortlessly, flatters your shape and feels as good as it looks — the kind of piece you'll find yourself reaching for whenever you want to feel put together without trying.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/emilia-soft-knit-maxi-dress-4809516.png?v=1781135988\" alt=\"Clarissa | Soft Knit Maxi Dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eEffortless Elegance\u003c\/strong\u003e\u003cbr\u003eDesigned to flatter every shape and move beautifully from day into evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComfort That Lasts\u003c\/strong\u003e\u003cbr\u003eRelaxed enough for everyday wear, polished enough for the occasions that matter.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy To Style\u003c\/strong\u003e\u003cbr\u003eDress it up with heels or keep it relaxed with flats — it works either way.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/emilia-soft-knit-maxi-dress-4610622.png?v=1781135988\" alt=\"Clarissa | Soft Knit Maxi Dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Clarissa to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759371182423,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759371215191,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759371247959,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759371280727,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759371313495,"sku":null,"price":47.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/emilia-soft-knit-maxi-dress-3052188.png?v=1781135987"},{"product_id":"charlotte0030","title":"Charlotte | Floral Knitted Jumper","description":"\u003ch3\u003eSoftness You'll Reach For All Season\u003c\/h3\u003e\u003cp\u003eThere's nothing like the feeling of a truly good knit. Charlotte is soft, warm and beautifully relaxed — the kind of piece that makes getting dressed on cooler days the easiest decision of the morning.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/6_ede3b188-e2c7-48c6-853a-5d8601f3ecc9.png?v=1781136111\" alt=\"Charlotte | Floral Knitted Jumper — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWonderfully Soft\u003c\/strong\u003e\u003cbr\u003eA gentle, cosy feel against the skin from the very first wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarm Without The Weight\u003c\/strong\u003e\u003cbr\u003eReal warmth in a light, comfortable layer that never feels bulky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortless To Style\u003c\/strong\u003e\u003cbr\u003eLayers beautifully over shirts and under coats, or shines on its own.\u003c\/p\u003e\u003cp\u003eAdd Charlotte to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759377310039,"sku":null,"price":42.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759377342807,"sku":null,"price":42.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759377375575,"sku":null,"price":42.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759377408343,"sku":null,"price":42.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759377441111,"sku":null,"price":42.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/6_ede3b188-e2c7-48c6-853a-5d8601f3ecc9.png?v=1781136111"},{"product_id":"jemima0031","title":"Jemima | Essential Roll Neck Jumper","description":"\u003ch3\u003eSoftness You'll Reach For All Season\u003c\/h3\u003e\u003cp\u003eThere's nothing like the feeling of a truly good knit. Jemima is soft, warm and beautifully relaxed — the kind of piece that makes getting dressed on cooler days the easiest decision of the morning.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/2_1e842919-b4cb-4f66-a646-78bee887a671.jpg?v=1781136110\" alt=\"Jemima | Essential Roll Neck Jumper — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWonderfully Soft\u003c\/strong\u003e\u003cbr\u003eA gentle, cosy feel against the skin from the very first wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarm Without The Weight\u003c\/strong\u003e\u003cbr\u003eReal warmth in a light, comfortable layer that never feels bulky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortless To Style\u003c\/strong\u003e\u003cbr\u003eLayers beautifully over shirts and under coats, or shines on its own.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/3_3e149da2-56ab-4482-9725-ee1aa5b6b3a8.jpg?v=1781136110\" alt=\"Jemima | Essential Roll Neck Jumper — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Jemima to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759377670487,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759377703255,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759377736023,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759377768791,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759377801559,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/1_7e5ae9c6-8abb-40fd-914d-c78a33121248.jpg?v=1781136110"},{"product_id":"marigold0032","title":"Marigold | Classic Cotton Jumper","description":"\u003ch3\u003eSoftness You'll Reach For All Season\u003c\/h3\u003e\u003cp\u003eThere's nothing like the feeling of a truly good knit. Marigold is soft, warm and beautifully relaxed — the kind of piece that makes getting dressed on cooler days the easiest decision of the morning.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/194dce4204ca2c7ed894af146c5449f6.jpg?v=1781136111\" alt=\"Marigold | Classic Cotton Jumper — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWonderfully Soft\u003c\/strong\u003e\u003cbr\u003eA gentle, cosy feel against the skin from the very first wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarm Without The Weight\u003c\/strong\u003e\u003cbr\u003eReal warmth in a light, comfortable layer that never feels bulky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortless To Style\u003c\/strong\u003e\u003cbr\u003eLayers beautifully over shirts and under coats, or shines on its own.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/9625e54d854aa67a7d1184f0a1c019c9.jpg?v=1781136110\" alt=\"Marigold | Classic Cotton Jumper — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Marigold to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759377834327,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759377867095,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759377899863,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759377932631,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759377965399,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/672f5c8adb09c6d100f98a53c384ef86.jpg?v=1781136111"},{"product_id":"susannah0033","title":"Susannah | Half-Button Collared Sweatshirt","description":"\u003ch3\u003eSoftness You'll Reach For All Season\u003c\/h3\u003e\u003cp\u003eThere's nothing like the feeling of a truly good knit. Susannah is soft, warm and beautifully relaxed — the kind of piece that makes getting dressed on cooler days the easiest decision of the morning.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/1_ecf024cd-a0cf-4037-b636-237dc859c8d2.png?v=1781136112\" alt=\"Susannah | Half-Button Collared Sweatshirt — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWonderfully Soft\u003c\/strong\u003e\u003cbr\u003eA gentle, cosy feel against the skin from the very first wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarm Without The Weight\u003c\/strong\u003e\u003cbr\u003eReal warmth in a light, comfortable layer that never feels bulky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortless To Style\u003c\/strong\u003e\u003cbr\u003eLayers beautifully over shirts and under coats, or shines on its own.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/2_dadad882-20a4-4e93-8468-9a68c53a6136.png?v=1781136112\" alt=\"Susannah | Half-Button Collared Sweatshirt — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Susannah to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759377998167,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759378030935,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759378063703,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759378096471,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759378129239,"sku":null,"price":38.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/548e23b2b8ab3ae44ef2f60890bef114_d6a55cdc-3fc5-4238-96a5-f8762f23aa80.jpg?v=1781136111"},{"product_id":"matilda0034","title":"Matilda | Cosy Half-Zip Knit","description":"\u003ch3\u003eSoftness You'll Reach For All Season\u003c\/h3\u003e\u003cp\u003eThere's nothing like the feeling of a truly good knit. Matilda is soft, warm and beautifully relaxed — the kind of piece that makes getting dressed on cooler days the easiest decision of the morning.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/ae2b5e00-bf61-4e46-a8ac-c50d2d5f73d4.png?v=1781136171\" alt=\"Matilda | Cosy Half-Zip Knit — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWonderfully Soft\u003c\/strong\u003e\u003cbr\u003eA gentle, cosy feel against the skin from the very first wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarm Without The Weight\u003c\/strong\u003e\u003cbr\u003eReal warmth in a light, comfortable layer that never feels bulky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortless To Style\u003c\/strong\u003e\u003cbr\u003eLayers beautifully over shirts and under coats, or shines on its own.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/24329548-266b-4b3a-8d0c-32ddfbf764b8.png?v=1781136172\" alt=\"Matilda | Cosy Half-Zip Knit — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Matilda to your wardrobe today and enjoy easy, confident style that works for every occasion. Free UK delivery with Royal Mail, and a 30-day return guarantee — so you can shop with complete peace of mind.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"S","offer_id":53759379669335,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53759379702103,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53759379734871,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53759379767639,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53759379800407,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/f625c1b7-cd5c-42be-b79b-df859a837464.png?v=1781136171"},{"product_id":"annabel0035","title":"Annabel | Collared Knit Jumper","description":"\u003ch3\u003eSoftness You'll Reach For All Season\u003c\/h3\u003e\u003cp\u003eThere's nothing like the feeling of a truly good knit. Annabel is soft, warm and beautifully relaxed — the kind of piece that makes getting dressed on cooler days the easiest decision of the morning.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/4_d710b0ec-b7cb-459b-92a8-56c107cbdfd3.jpg?v=1781136170\" alt=\"Annabel | Collared Knit Jumper — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWonderfully Soft\u003c\/strong\u003e\u003cbr\u003eA gentle, cosy feel against the skin from the very first wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarm Without The Weight\u003c\/strong\u003e\u003cbr\u003eReal warmth in a light, comfortable layer that never feels bulky.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortless To Style\u003c\/strong\u003e\u003cbr\u003eLayers beautifully over shirts and under coats, or shines on its own.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/5_3826c51f-0658-4627-a2a2-976e92dea23a.jpg?v=1781136170\" alt=\"Annabel | Collared Knit Jumper — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003cp\u003eAdd Annabel to your wardrobe today and enjoy easy, confident style that works for every occasion. 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