{"title":"Occasion \u0026 Evening Dresses","description":"\u003cp\u003eThe dresses for the days that are written in the diary weeks ahead — a summer wedding, a birthday dinner, the evening that asks for a little more than usual. Elegant midi and maxi styles in lace, chiffon, satin and linen, cut to flatter and comfortable enough to wear from the ceremony through to the last dance.\u003c\/p\u003e\u003cp\u003eFor a \u003cstrong\u003esummer wedding as a guest\u003c\/strong\u003e, start with the floral midis and flowing maxi dresses — light enough for a marquee in July, structured enough to photograph well. For \u003cstrong\u003eblack tie and evening events\u003c\/strong\u003e, the lace and embroidered pieces in deeper tones carry the occasion without overdressing it. One-shoulder and halter necklines suit warm evenings; a defined waist and puff sleeve read more formal if the invitation asks for it.\u003c\/p\u003e\u003cp\u003eEverything here is cut to skim rather than cling, in sizes S to XXL, with a measurement guide and fit note on every product page. Not sure whether to size up? The notes say where it is worth doing. Free tracked UK delivery on every order and 30 days to return anything that isn't right — so you can order two sizes and send one back.\u003c\/p\u003e","products":[{"product_id":"beatrice-elegant-midi-day-dress","title":"Beatrice | Elegant Midi Day Dress","description":"\u003ch3\u003eOrdinary Tuesday, Reconsidered\u003c\/h3\u003e\n\u003cp\u003eBeatrice was cut for the woman who refuses to save her good clothes for good days. A fluid midi that skims rather than clings, it turns a lunch that quietly runs long into dinner without a single wardrobe change — composed in the mirror, unbothered by the clock.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-beatrice-detail-1.jpg?v=1781115926\" alt=\"Beatrice midi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCut to flatter, not cling\u003c\/strong\u003e\u003cbr\u003eFalls just below the calf on most heights, skimming your shape with room to move rather than pressing against it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne dress, no debate\u003c\/strong\u003e\u003cbr\u003eSharp enough to hold its own at the office, easy enough for the coffee run that turns into three hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn outfit that adapts on the fly\u003c\/strong\u003e\u003cbr\u003eHeels and fine gold once the sun drops; flats and a tote before it does.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-beatrice-detail-2.jpg?v=1781115926\" alt=\"Beatrice midi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eNo second-guessing in the mirror, no plan B in the wardrobe — Beatrice simply settles the matter. \u003cstrong\u003eFree UK delivery and easy 30-day returns\u003c\/strong\u003e, so the only real decision left is your size.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBetween sizes? Size up — this cut is made to skim, not squeeze.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XXS","offer_id":53728391594327,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XS","offer_id":53728391627095,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728391659863,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728391692631,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728391725399,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728391758167,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728391790935,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203020_708ca609-9f07-4f62-9fb2-ffd7d4baa323.png?v=1784752274"},{"product_id":"ottilie-flattering-polka-dot-midi","title":"Ottilie | Flattering Polka Dot Midi","description":"\u003ch3\u003ePolka Dots, Poker Face\u003c\/h3\u003e\n\u003cp\u003eOttilie plays it cool until you look twice. A polka dot midi with a silhouette that flatters before the print even gets a word in, it's built for the woman who likes a little pattern but no fuss — a dress that reads playful across a room and precise up close.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-ottilie-detail-1.jpg?v=1781115926\" alt=\"Ottilie polka dot midi — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA print that flatters, not overwhelms\u003c\/strong\u003e\u003cbr\u003eScaled dots sit on a midi shape designed to skim the waist and hip rather than swamp them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy to dress up or down\u003c\/strong\u003e\u003cbr\u003eTrainers and a denim jacket by day; heeled sandals and nothing else needed by night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA silhouette that does the work\u003c\/strong\u003e\u003cbr\u003eCut to flatter through the middle, so you're not tugging or adjusting all evening.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-ottilie-detail-2.jpg?v=1781115926\" alt=\"Ottilie polka dot midi — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eWear it once and it becomes the dress people ask about. \u003cstrong\u003eFree UK delivery and easy 30-day returns\u003c\/strong\u003e make first tries low-stakes.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eKeep accessories minimal — the print is already doing plenty of talking.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XXS","offer_id":53728397361495,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XS","offer_id":53728397394263,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728397427031,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728397459799,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728397492567,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728397525335,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728397558103,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53728397590871,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203028_9e5b936b-3768-46c6-aae1-da1562ce98bb.png?v=1784752281"},{"product_id":"cecily-boho-ruched-midi-dress","title":"Cecily | Boho Ruched Midi Dress","description":"\u003ch3\u003eDressed Like the Holiday Isn't Ending\u003c\/h3\u003e\n\u003cp\u003eCecily belongs somewhere with warm stone underfoot and a glass of something cold within reach. A boho ruched midi with gathered detailing that skims rather than clings, it moves easily from a beach lunch to the terrace after dark — barefoot or in sandals, it doesn't much mind.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-cecily-detail-1.jpg?v=1781115926\" alt=\"Cecily ruched midi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRuching that flatters on purpose\u003c\/strong\u003e\u003cbr\u003eGathered detailing sits at the waist and body, skimming your shape rather than fighting it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt for warm-weather ease\u003c\/strong\u003e\u003cbr\u003eLight and easy to move in — the dress for a day that starts at the beach and ends somewhere with candles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarely-there styling\u003c\/strong\u003e\u003cbr\u003eLooks finished with just sandals and sun-kissed skin — no extra layers required.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-cecily-detail-2.jpg?v=1781115926\" alt=\"Cecily ruched midi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eThe dress that makes you feel like you're still on holiday, wherever you actually are. \u003cstrong\u003eFree UK delivery and easy 30-day returns.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePack it first — it barely creases and works for at least three separate occasions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":53728397754711,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728397787479,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728397820247,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728397853015,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728397885783,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728397918551,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203153_051c5c4d-6417-42f1-b767-8f714eddaaf4.png?v=1784752380"},{"product_id":"eloise-puff-sleeve-maxi-dress","title":"Eloise | Puff Sleeve Maxi Dress","description":"\u003ch3\u003eThe Sleeves Do the Talking\u003c\/h3\u003e\n\u003cp\u003eEloise arrives with a little theatre and no apology for it. A puff sleeve maxi built for the woman who wants one unmistakable detail and nothing else competing for attention — full through the shoulder, long and fluid through the rest, made for the evenings that deserve a proper entrance.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-eloise-detail-1.jpg?v=1781115926\" alt=\"Eloise puff sleeve maxi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVolume exactly where it counts\u003c\/strong\u003e\u003cbr\u003eFull puff sleeves add drama at the shoulder while the rest of the dress stays fluid and long.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFloor-skimming length\u003c\/strong\u003e\u003cbr\u003eA proper maxi cut, elegant whether you're standing still or moving through a room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne detail, endless outfits\u003c\/strong\u003e\u003cbr\u003eLet the sleeves be the whole story — minimal jewellery, simple shoes, done.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-eloise-detail-2.jpg?v=1781115926\" alt=\"Eloise puff sleeve maxi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eNot a dress for blending in, and it never claimed to be. \u003cstrong\u003eFree UK delivery and easy 30-day returns\u003c\/strong\u003e if the drama isn't quite yours after all.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLet the sleeves lead — skip statement earrings and keep the rest of the look quiet.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":53728398016855,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53728398049623,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53728398082391,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53728398115159,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53728398147927,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53728398180695,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260722_203156_d1ef0c3a-d537-4e1f-8aa2-f8dff24add62.png?v=1784752382"},{"product_id":"rosamund-draped-flowing-midi-dress","title":"Rosamund | Draped Flowing Midi Dress","description":"\u003ch3\u003eDraped Like It Knows Something You Don't\u003c\/h3\u003e\n\u003cp\u003eRosamund moves before you do. A draped, flowing midi with fabric that falls in soft folds rather than flat lines, it's built for the woman who wants a dress to do a little of the work — catching the light at dusk, settling perfectly the moment you stop moving.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-rosamund-detail-1.png?v=1781115927\" alt=\"Rosamund draped midi dress — detail\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDrape that moves with you\u003c\/strong\u003e\u003cbr\u003eSoft folds fall through the body rather than sitting flat, giving real movement as you walk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlattering from every angle\u003c\/strong\u003e\u003cbr\u003eThe draping skims rather than clings, so the shape holds up standing, sitting, or dancing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGolden hour, built in\u003c\/strong\u003e\u003cbr\u003eMade for the terrace after sunset — understated by day, quietly striking once the light drops.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/eleanor-rosamund-detail-2.png?v=1781115926\" alt=\"Rosamund draped midi dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\n\u003cp\u003eSome dresses need accessories to finish the look. 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