{"title":"The New Collection","description":"\u003cp\u003eOur next chapter — made differently. Every piece in The New Collection is produced in one considered run: we only make what's spoken for, so nothing ends up as overstock, and nothing is designed to be thrown away next season. Timeless cuts, better cloth, and our own label in the collar.\u003c\/p\u003e\u003cp\u003ePre-order now; she ships within 4–6 weeks, and delivery is on us.\u003c\/p\u003e","products":[{"product_id":"verity-layered-tulle-maxi-skirt","title":"Verity | Layered Tulle Maxi Skirt","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eThe Skirt That Does The Talking\u003c\/h3\u003e\u003cp\u003eVerity is the one piece that turns getting dressed into a decision already made. Soft layers of tulle that move a beat behind you, gathered onto a waistband that simply pulls on: no zip, no fuss, no holding your breath.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eLayers That Move\u003c\/strong\u003e\u003cbr\u003eSeveral fine layers over a full lining, so it falls rather than sticks, and never turns see-through in daylight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eElasticated Waist\u003c\/strong\u003e\u003cbr\u003eSits softly at the natural waist. Forgiving after lunch, flattering in photographs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBlack Or Navy\u003c\/strong\u003e\u003cbr\u003eTwo colours that do everything. Navy for daytime, black for the evening it turns into.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260727_160719_a51f4009-50a2-4060-8510-5402e1f9a80d.png?v=1785168736\" alt=\"Verity | Layered Tulle Maxi Skirt — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eWith a fine knit and flat boots for the school run, or with a satin shell top and heels when the evening asks for it. It carries a plain white shirt further than a plain white shirt has any right to go.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eTrue to size with a generous, forgiving waist. Available XS to XL. Take your usual size. Falls to mid-calf on most, to the ankle if you are shorter than 5'4\".\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eFine mesh tulle over a soft lining. Machine wash cool inside out on a gentle cycle, or hand wash. Hang to dry. The layers fall back into place on their own. Do not tumble dry, and keep the iron away from the tulle; a warm room does the same job.\u003c\/p\u003e\u003cp\u003eThe skirt you will reach for far more often than you expected to.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Black \/ XS","offer_id":54134836953431,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":54134836986199,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":54134837018967,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":54134837051735,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":54134837084503,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XS","offer_id":54134837117271,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ S","offer_id":54134837150039,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ M","offer_id":54134837182807,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ L","offer_id":54134837215575,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XL","offer_id":54134837248343,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/e78ebfd3-064d-47db-a980-38fd07510df3.jpg?v=1787266220"},{"product_id":"georgiana-animal-print-midi-dress","title":"Georgiana | Animal Print Midi Dress","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003ePrint, Quietly Handled\u003c\/h3\u003e\u003cp\u003eGeorgiana wears animal print the grown-up way: soft browns and warm beige rather than anything that shouts. A V-neck midi in cotton jersey that skims instead of clings, cut for a woman who wants the print to be interesting and the fit to be effortless.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eA Softened Leopard\u003c\/strong\u003e\u003cbr\u003eWarm neutral tones, small scale, no high contrast. It reads as a colour, not a costume.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCotton Jersey, Not Bodycon\u003c\/strong\u003e\u003cbr\u003eWeighted enough to hold its shape and skim the middle. You can sit down in it all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFlattering V-Neck\u003c\/strong\u003e\u003cbr\u003eOpens the neckline without needing anything underneath.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260727_160948_6b00f69b-0401-494b-9772-ff8cc4e88545.png?v=1785168736\" alt=\"Georgiana | Animal Print Midi Dress — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eBare with sandals while it is still warm, then with a fine knit over the top, opaque tights and boots the moment it isn't. A stone trench over the top takes it into October.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eTrue to size with a relaxed, forgiving fit through the waist and hip. Available XS to XL. Falls below the knee on most, mid-calf if you are shorter than 5'4\".\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eSoft cotton-blend jersey with a touch of stretch. Machine wash cool inside out; the print stays truest when it is not washed hot. Line dry or tumble on low. Very little ironing needed. It falls out of its own creases.\u003c\/p\u003e\u003cp\u003eThe dress that solves a whole week of mornings.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":54134837281111,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54134837313879,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54134837346647,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54134837379415,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":54134837412183,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/2eee013a-42b1-4def-8218-535b89934d93.jpg?v=1787266253"},{"product_id":"elspeth-soft-overshirt-jacket","title":"Elspeth | Soft Overshirt Jacket","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eNot Quite A Coat, Not Quite A Shirt\u003c\/h3\u003e\u003cp\u003eElspeth is the layer for the six weeks a year when a coat is too much and a jumper is not enough. A soft overshirt in brushed lyocell-cotton, cut a touch oversized, with two patch pockets and buttons you will mostly leave undone.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDrapes, Doesn't Stand\u003c\/strong\u003e\u003cbr\u003eBrushed lyocell-cotton falls softly from the shoulder instead of holding itself stiffly away from you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGenuinely Useful Pockets\u003c\/strong\u003e\u003cbr\u003eTwo patch pockets set where your hands actually go.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKhaki Or Stone\u003c\/strong\u003e\u003cbr\u003eTwo neutrals that sit happily over everything already in your wardrobe.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260727_160725_cf7e6e5a-2b51-4df1-a193-43757ef0d5a2.png?v=1785168736\" alt=\"Elspeth | Soft Overshirt Jacket — styled\" loading=\"lazy\" style=\"max-width:100%;height:auto;display:block;margin:16px auto;border-radius:8px;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eOpen over a midi dress with boots, or buttoned once over a vest and jeans. It is the thing you throw on to walk the dog and end up wearing all day.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eCut slightly oversized on purpose. Take your usual size for the relaxed shape, or size down for something neater. Available S to XL. Hits at the top of the hip.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eBrushed lyocell-cotton blend, unlined. Machine wash cool on a gentle cycle. Hang to dry and it settles smooth; a cool iron on the collar and cuffs is usually all it needs.\u003c\/p\u003e\u003cp\u003eThe jacket you will be reaching for from late August until it is properly cold.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Khaki \/ S","offer_id":54134837444951,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ M","offer_id":54134837477719,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ L","offer_id":54134837510487,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ XL","offer_id":54134837543255,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Stone \/ S","offer_id":54134837576023,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Stone \/ M","offer_id":54134837608791,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Stone \/ L","offer_id":54134837641559,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Stone \/ XL","offer_id":54134837674327,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/f95ac443-66ff-4f99-b1c7-327083644e3c.jpg?v=1787266223"},{"product_id":"lavinia-houndstooth-pleated-midi-skirt","title":"Lavinia | Houndstooth Pleated Midi Skirt","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eA Pattern With A Memory\u003c\/h3\u003e\u003cp\u003eLavinia is houndstooth done properly: fine, small-scale, black and ivory, pressed into knife pleats that swing when you walk and settle when you stop. The kind of skirt that makes an ordinary jumper look deliberate.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093108_137069fd-d3d9-4ca4-abcd-66a929584c16.png\" alt=\"Lavinia houndstooth pleated midi skirt\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePermanent Pleats\u003c\/strong\u003e\u003cbr\u003eHeat-set so they hold their line through wearing, washing and a long train journey.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClassic Small Houndstooth\u003c\/strong\u003e\u003cbr\u003eFine enough to read as texture from across a room, sharp enough to be the point of the outfit up close.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePull-On Waistband\u003c\/strong\u003e\u003cbr\u003eElasticated at the back, flat at the front: comfort where it matters, a clean line where it shows.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093108_7103a00a-6dc6-4cee-9503-80ffdf1a2244.png\" alt=\"Black and ivory houndstooth pleat detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eWith a black roll neck and boots for the simplest version, or with a cream cashmere-blend jumper half-tucked when you want it softer. A stone trench over the top and it goes anywhere.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eTrue to size. Available XS to XL. Falls to mid-calf on most, the length that works with both boots and flats.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eFine woven polyester twill, fully pleated. Machine wash cool on a gentle cycle inside out and hang immediately. The pleats recover on their own. Do not tumble dry. If it ever needs pressing, use a cool iron with a cloth, following the pleat.\u003c\/p\u003e\u003cp\u003eThe skirt that quietly upgrades everything you already own.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":54134841573719,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54134841606487,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54134841639255,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54134841672023,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":54134841704791,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/93f3fbc0-6c78-42c3-a710-75cfc680afc5.jpg?v=1787266236"},{"product_id":"emmeline-oversized-poplin-shirt","title":"Emmeline | Oversized Poplin Shirt","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eThe White Shirt, Finally Right\u003c\/h3\u003e\u003cp\u003eEmmeline is the white shirt most white shirts are trying to be. Crisp cotton poplin cut generously through the body and shoulder, long enough to wear out, structured enough to wear tucked. Not borrowed from anyone, made for you.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093108_221f685a-5730-4734-ae6c-be450fe2bc4f.png\" alt=\"Emmeline oversized white poplin shirt\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProper Poplin\u003c\/strong\u003e\u003cbr\u003eCrisp and cool with a faint sheen, not the thin cotton that goes transparent by lunchtime.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCut Oversized On Purpose\u003c\/strong\u003e\u003cbr\u003eDropped shoulder, roomy sleeve, straight through the body. It skims rather than pulls.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWears Three Ways\u003c\/strong\u003e\u003cbr\u003eButtoned and tucked, open over a vest, or thrown on as a layer at the coast.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093108_ea1b6d70-f0d1-41fd-b57d-43ef3294bf04.png\" alt=\"White cotton poplin fabric with button detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eTucked into pleated houndstooth for something sharp, half-tucked into wide-leg jeans for something easy, or worn open as a light layer over a knit vest.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eGenerously cut. Take your usual size for the intended oversized shape, or size down for a neater fit. Available XS to XL. Hips-length at the back, slightly shorter at the front.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003e100% cotton poplin. Machine wash cool. It will want an iron. That is the price of proper poplin. Take it out of the machine promptly and hang it damp and you will halve the work.\u003c\/p\u003e\u003cp\u003eThe shirt you will replace only when you wear it out.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":54134841868631,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54134841901399,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54134841934167,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54134841966935,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":54134841999703,"sku":null,"price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/1aa7cb00-7446-4bf5-b223-b1587cd8967c.jpg?v=1787266225"},{"product_id":"augusta-cashmere-blend-crew-jumper","title":"Augusta | Cashmere Blend Crew Jumper","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eSoft Enough To Wear On Bare Skin\u003c\/h3\u003e\u003cp\u003eAugusta is the jumper you put on and then quietly decide not to take off. A cashmere-blend crew in a fine, dense knit: warm without weight, soft without going shapeless by November.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_a0dd7907-3876-4b7e-9ea4-0f7167f3dae3.png\" alt=\"Augusta cashmere blend crew jumper in oatmeal\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCashmere Blend\u003c\/strong\u003e\u003cbr\u003eEnough cashmere for the hand-feel, enough wool for it to keep its shape. The sensible compromise, honestly stated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRibbed Neck, Cuff And Hem\u003c\/strong\u003e\u003cbr\u003eHolds its line at every edge, the first place a cheap jumper gives itself away.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThree Quiet Colours\u003c\/strong\u003e\u003cbr\u003eOatmeal, charcoal and navy. Chosen to go with everything else in this edit.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_639ad73f-c659-4600-a7cd-b610f7e70104.png\" alt=\"Oatmeal cashmere blend knit detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eOver the pleated skirt with boots, half-tucked into wide-leg jeans, or under the trench with the poplin collar showing at the neck.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eNeat but not tight, a true regular fit. Available XS to XL. Take your usual size; size up if you want to layer a shirt underneath.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eCashmere-wool blend. Hand wash cool or use a wool cycle with wool detergent, then dry flat, never on a hanger. All fine knits pill a little where they rub; a knit comb after a few wears keeps it looking new for years.\u003c\/p\u003e\u003cp\u003eThe jumper that makes the rest of the outfit unnecessary.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Oatmeal \/ XS","offer_id":54134842098007,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Oatmeal \/ S","offer_id":54134842130775,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Oatmeal \/ M","offer_id":54134842163543,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Oatmeal \/ L","offer_id":54134842196311,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Oatmeal \/ XL","offer_id":54134842229079,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ XS","offer_id":54134842261847,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ S","offer_id":54134842294615,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ M","offer_id":54134842327383,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ L","offer_id":54134842360151,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ XL","offer_id":54134842392919,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XS","offer_id":54134842425687,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ S","offer_id":54134842458455,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ M","offer_id":54134842491223,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ L","offer_id":54134842523991,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XL","offer_id":54134842556759,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/176fbd6d-bf57-4eb0-b1d1-9934aa2c12c8.jpg?v=1787264426"},{"product_id":"philippa-fine-knit-layering-vest","title":"Philippa | Fine Knit Layering Vest","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eThe Layer That Does The Work\u003c\/h3\u003e\u003cp\u003ePhilippa is the piece that makes a shirt into an outfit. A fine-knit sleeveless vest with a neat scoop neck: slim enough to sit under a jacket, interesting enough to wear on its own.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_97d70679-821f-468a-88ff-1be0b20613cb.png\" alt=\"Philippa fine knit layering vest in cream\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSlim Through The Arm\u003c\/strong\u003e\u003cbr\u003eCut close at the armhole so it layers over a shirt without bunching at the shoulder.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFine Gauge\u003c\/strong\u003e\u003cbr\u003eThin enough to wear indoors all day without overheating, warmth without bulk.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWorks Alone Too\u003c\/strong\u003e\u003cbr\u003eNeat neckline and a clean finish, so it holds up on its own with trousers in September.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_450b0767-3405-45f3-9d00-1593231a4664.png\" alt=\"Cream fine knit fabric with scoop neckline detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eOver the poplin shirt with the collar and cuffs left out, the easiest smart outfit there is. Or on its own over wide-leg jeans while the weather cannot decide.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eNeat fit by design. Available XS to XL. Take your usual size for layering; size up if you prefer it loose. Sits just below the waistband.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eFine cotton-blend knit. Machine wash cool on a gentle cycle and dry flat to keep the shoulders from stretching. A cool iron under a cloth if needed.\u003c\/p\u003e\u003cp\u003eThe smallest piece in the edit and probably the hardest working.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Cream \/ XS","offer_id":54134842589527,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ S","offer_id":54134842622295,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ M","offer_id":54134842655063,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ L","offer_id":54134842687831,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ XL","offer_id":54134842720599,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ XS","offer_id":54134842753367,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ S","offer_id":54134842786135,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ M","offer_id":54134842818903,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ L","offer_id":54134842851671,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal \/ XL","offer_id":54134842884439,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/hf_20260808_093058_97d70679-821f-468a-88ff-1be0b20613cb.png?v=1786181636"},{"product_id":"theodora-classic-stone-trench-coat","title":"Theodora | Classic Stone Trench Coat","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eThe Coat That Was Always Going To Work\u003c\/h3\u003e\u003cp\u003eTheodora is the trench in the colour it should be. Stone cotton-blend gabardine, double-breasted, belted at the waist, with the storm flap and the deep back vent that make a trench a trench rather than a mac.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_2dd5f25f-41c5-4907-976c-d7a580735411.png\" alt=\"Theodora classic stone trench coat\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBelted, Not Just Buttoned\u003c\/strong\u003e\u003cbr\u003eThe tie belt gives you a waist whatever is underneath, the single reason a trench flatters when a straight coat does not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWater-Resistant Gabardine\u003c\/strong\u003e\u003cbr\u003eTightly woven cotton blend that handles a British shower without turning into a raincoat.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStone, Not Beige\u003c\/strong\u003e\u003cbr\u003eWarm enough to sit beside cream and camel, cool enough to work with charcoal and navy.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_b78bf0bf-4b4a-48a6-858c-17b3c122b5db.png\" alt=\"Stone gabardine fabric with belt detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eOpen over a midi dress and boots, belted over the jumper and pleated skirt, or thrown over jeans and a poplin shirt on the school run. It is the coat that makes whatever is underneath look intentional.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eCut to layer. Take your usual size and a jumper will still fit underneath. Available XS to XL. Falls just below the knee on most.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eCotton-blend gabardine, lined body. Dry clean is safest and keeps the shape crisp. Shake out and hang on a broad hanger after rain rather than putting it near a radiator.\u003c\/p\u003e\u003cp\u003eThe one coat you will still be wearing in five years.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"XS","offer_id":54134846488919,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54134846521687,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54134846554455,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54134846587223,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":54134846619991,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/e798f10c-523a-4a2a-96f1-233464e7aa26.jpg?v=1787266218"},{"product_id":"rosemary-wool-blend-oversized-scarf","title":"Rosemary | Wool Blend Oversized Scarf","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eBig Enough To Disappear Into\u003c\/h3\u003e\u003cp\u003eRosemary is the scarf you keep by the door from October onwards. A generously oversized wool-blend wrap with a soft brushed finish and neat hand-knotted fringe: warm enough to be useful, large enough to be a blanket on a train.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093507_75efb19a-1305-44f6-a592-08b3388ba168.png\" alt=\"Rosemary oversized wool blend scarf in camel\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eGenuinely Oversized\u003c\/strong\u003e\u003cbr\u003eWide enough to double as a wrap over a coat, or over your shoulders on a cold evening indoors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrushed Soft\u003c\/strong\u003e\u003cbr\u003eA wool blend brushed on both sides: warmth without the scratch that puts people off wool.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFour Neutrals\u003c\/strong\u003e\u003cbr\u003eCamel, charcoal, oatmeal and a soft check. All of them work with the coat.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_e85a1d6c-87e2-4d79-b53f-262ef25c35a5.png\" alt=\"Brushed camel wool fabric with fringe detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eDoubled and looped over the trench, or thrown flat over one shoulder with a jumper and jeans. One size, no fitting room, no returns, which also makes it the easiest gift on the site.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eOne size, approximately 200cm × 70cm. Fits everyone, which is rather the point.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eWool-blend, brushed both sides, hand-knotted fringe. Dry clean, or hand wash very gently in cool water with wool detergent and dry flat. Comb the fringe straight with your fingers while damp.\u003c\/p\u003e\u003cp\u003eThe first thing you will reach for on the first genuinely cold morning.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Camel","offer_id":54134846685527,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal","offer_id":54134846718295,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Oatmeal","offer_id":54134846751063,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Soft Check","offer_id":54134846783831,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/5dc956e2-3fc2-4ba5-9c05-23c179838444.jpg?v=1787266239"},{"product_id":"millicent-suede-look-knee-high-boots","title":"Millicent | Suede Look Knee High Boots","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eThe Boot That Finishes The Dress\u003c\/h3\u003e\u003cp\u003eMillicent is what the midi dresses have been waiting for. A knee-high boot in soft suede-look microfibre with an almond toe and a block heel low enough to walk on, the length that makes a skirt look considered rather than cold.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_581dff4b-4ad6-48ff-b364-ee2b5c80bc71.png\" alt=\"Millicent suede look knee high boots in black\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWalkable Block Heel\u003c\/strong\u003e\u003cbr\u003eAround 4cm and squared off. Enough to lift the leg line, not enough to ruin the evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFull-Length Inner Zip\u003c\/strong\u003e\u003cbr\u003eRuns the length of the shaft, so you get in and out without a fight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlmond Toe\u003c\/strong\u003e\u003cbr\u003eSofter than a point, sharper than a round, the shape that stays right for years.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_39222fb7-bbb3-4718-85c5-05fe5376437b.png\" alt=\"Black suede-look microfibre detail with side zip\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eWith the animal print midi and a fine knit, or with the pleated skirt and opaque tights. Also the quiet fix for wide-leg jeans that are half an inch too long.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eTrue to size in UK sizing, available UK 4 to 8. Standard calf width. If you usually find knee-high boots tight at the calf, size up. Shaft sits just below the knee on most.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eSuede-look microfibre upper, textile lining, rubber sole. Brush off dry mud rather than washing. A suede protector spray before the first wear pays for itself the first time it rains.\u003c\/p\u003e\u003cp\u003eThe pair you will live in from September to March.\u003c\/p\u003e","brand":"Eleanor Mayfair","offers":[{"title":"Black \/ UK 4","offer_id":54134846816599,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 5","offer_id":54134846849367,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 6","offer_id":54134846882135,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 7","offer_id":54134846914903,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 8","offer_id":54134846947671,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ UK 4","offer_id":54134846980439,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ UK 5","offer_id":54134847013207,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ UK 6","offer_id":54134847045975,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ UK 7","offer_id":54134847078743,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ UK 8","offer_id":54134847111511,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6424\/2519\/files\/b245667d-7893-4d47-b38a-08ae78613f89.jpg?v=1787266251"},{"product_id":"clarissa-knitted-jumper-trouser-set","title":"Clarissa | Knitted Jumper \u0026 Trouser Set","description":"\u003cdiv style=\"border:1px solid #d8d2c6;background:#f7f5f0;padding:12px 16px;margin:0 0 18px;\"\u003e\n\u003cstrong\u003ePre-order\u003c\/strong\u003e · Part of The Autumn Edit. Orders placed now ship within 2–3 weeks.\u003c\/div\u003e\u003ch3\u003eAn Outfit, Already Decided\u003c\/h3\u003e\u003cp\u003eClarissa is two pieces that were made to be worn together and are perfectly happy apart. A soft ribbed knit jumper with a matching wide-leg knitted trouser: the comfort of staying in, cut well enough to leave the house in.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_6e74f451-7cc5-4ee2-8605-5c9eff7dd9e8.png\" alt=\"Clarissa knitted jumper and trouser set in oatmeal\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eMatched Exactly\u003c\/strong\u003e\u003cbr\u003eSame yarn, same dye lot, same rib. The reason a bought set looks better than two pieces you tried to match yourself.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWide-Leg Knitted Trouser\u003c\/strong\u003e\u003cbr\u003eElasticated waist, generous through the leg, with enough weight to hang straight rather than cling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSplits In Two\u003c\/strong\u003e\u003cbr\u003eThe jumper works with jeans, the trousers work with the poplin shirt. Three outfits from one purchase.\u003c\/p\u003e\u003cimg src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3Eb5orb3PqbORIdgDXLUEj42FJu\/hf_20260808_093058_d6eadb4e-8774-4d14-a152-918db8948916.png\" alt=\"Oatmeal ribbed knit fabric detail\" style=\"width:100%;height:auto;margin:8px 0;\"\u003e\u003ch3\u003eHow To Style It\u003c\/h3\u003e\u003cp\u003eTogether with flat boots and the oversized scarf for travelling, or split: jumper with the pleated skirt, trousers with a crisp shirt tucked in.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Sizing\u003c\/h3\u003e\u003cp\u003eRelaxed through both pieces. Available XS to XL. Take your usual size. Trousers have an elasticated waist with a generous rise; the leg falls to the ankle on most.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eSoft ribbed viscose-blend knit. Machine wash cool on a gentle cycle inside out, wash the two pieces together so they age at the same rate, and dry flat. 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