33% off
Isadora Flattering Floral Midi Dress
Designed to flatter, made for all-day comfort.
- Flatters every shape — cut to drape, not cling
- Soft, breathable fabric you can wear all day
- Effortless care — easy to wash, easy to wear
Size guide
| Size | UK | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|
| XXS | UK 6/8 | 80–88 | 62–70 | 86–94 |
| XS | UK 8/10 | 84–92 | 66–74 | 90–98 |
| S | UK 10/12 | 88–96 | 70–78 | 94–102 |
| M | UK 12/14 | 92–100 | 74–82 | 98–106 |
| L | UK 14/16 | 96–106 | 78–88 | 102–112 |
| XL | UK 16/18 | 100–110 | 82–92 | 106–116 |
| XXL | UK 18/20 | 110–122 | 92–104 | 116–128 |
| 3XL | UK 20/22 | 122–134 | 104–116 | 128–140 |
How to measure: bust at the fullest point, waist at the narrowest, hips at the widest. Between sizes? We’d take the larger — our cuts are made to drape, not to cling.
Delivery & Returns
The Art of Gifting
Care & Composition
The One You'll Get Asked About
Isadora is built for the events where you actually want to be looked at — a wedding, a christening, a garden party with a dress code you're not entirely sure of. A flattering floral midi with a shape that does the flattering long before the print gets noticed, it's the safe choice that never once looks safe.
Why you'll love it
A silhouette built to flatter first
Shaped to define the waist and fall cleanly through the skirt — the floral is the finishing touch, not the foundation.
Occasion-ready, no overthinking
Right for a wedding, a lunch, a garden do — one dress that never reads underdressed or overdone.
Easy to accessorise up or down
Takes a fascinator and heels just as well as flats and a light cardigan.
Buy it once, wear it to every invitation that follows. Free UK delivery and easy 30-day returns.
Between sizes? Size up for a more relaxed, forgiving fit through the middle.
Made to be lived in
Designed to flatter every shape and move beautifully from day into evening.
Relaxed enough for everyday wear, polished enough for the occasions that matter.
Dress it up with heels or keep it relaxed with flats — it works either way.
Complete the look
